Evaluation: Question three

Question 3

What kind of media institution might distribute your media product and why?

I feel my product will benefit from the distribution company ‘Frontline’

 

I have chosen this distributer as I believe my magazine fits the usual conventions the distributor sells. Although my magazine doesn’t fit the usual mainstream category I still feel it will fit well with the distributor as it sells across a variety of places. This will enable my product to reach my target audience and maybe others. Frontline also offers a high level of marketing which will help my magazine by reaching more people.

From my planning and research I found a specific target audience who I believe will shop in the stores Frontline sell their merchandise to. I will expect my magazine to be in small news agents and big supermarkets across Britain. This will help my magazine reach all my audience enabling them to find the magazine in most areas as it is convenient.

Frontline also offer ‘multi-platform’ consumption. This fits perfectly with my target audience as they will be able to reach the magazine digitally, this will enable the audience to go out and buy the magazine or sit within the comfort of their own home. My audience will already use the internet for many different things, which makes this much more convenient and appropriate.

VintageSound will be an independent company, this means the production and form of the magazine is not controlled by Frontline. This means that this partnership enables Frontline to distribute the product only. This makes everything a lot more expensive, but using Frontline as my sole provider it will mean that more copies of the magazine will be made which in turn, means higher levels of marketing.